The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Free Download Book The Tipping Point: How Little Things Can Make a Big Difference a PDF/EPUB format, written by Malcolm Gladwell and published in January 1, 2000. The file contains more than 301 pages …
Title | The Tipping Point: How Little Things Can Make a Big Difference |
Author | Malcolm Gladwell |
Year of Publication | January 1, 2000 |
Language | English |
File Format | PDF/ePub |
Number of Pages | 301 |
Book Description
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.